Selected work

The role changes. The pattern is surprisingly consistent.

Something important was stuck between functions, stakeholders or the way the business actually ran. I took ownership of the whole outcome.

STARTUP + CORPORATE / STRATEGY + EXECUTION

Five situations. Different industries and stages. The common thread is work that crossed roles and needed someone to own the whole outcome.

Porsche Canada
Mobility + Corporate venture

Six months stuck. One month to launch.

Insurance looked like the blocker. The real problem was a model that gave every stakeholder a different reason to say no.

1 month

Launch in one month, first-year profitability, and national expansion

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Weeve
Startup operations + Fleet

Growth was multiplying the workarounds.

Every new vehicle added more exceptions because critical processes still lived in people’s heads.

2× fleet

Fleet doubled in under nine months with utilization above 80%

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Porsche Canada
Customer experience + Partner network

One brand. Twenty-one independent partners.

Customers saw one Porsche. Behind it were disconnected teams, systems, measures, and retailer priorities.

#1 global

More consistent experiences and a number-one global ranking for brand representation

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Porsche Canada
Sustainability + Change

A global goal only works when local partners own it.

Carbon-neutrality targets meant investment and operating change for 21 independent dealers. A head-office announcement would not be enough.

21 / 21

100% participation across all 21 Canadian dealerships

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LUUP
Marketplace + Insurance risk

Insurance pulled out. The operating gaps were bigger.

A cancellation exposed weak controls across verification, claims, decisions, and partner management.

Risk ↓

Insurance stabilized, incidents declined, and a scalable operating model was established

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