Selected work

The role changes. The pattern is surprisingly consistent.

Something important is stuck between functions, stakeholders, or the way the business currently operates.

I find what is blocking it, get the right people invested, and build a practical way forward.

STARTUP + CORPORATE / STRATEGY + EXECUTION

Five situations. Different industries and stages. The common thread is work that crossed roles and needed someone to own the whole outcome.

Porsche Canada
Mobility + Corporate venture

Launching a mobility business from 0→1

A vehicle subscription initiative had stalled across insurance, dealer risk, fleet planning, and fragmented ownership.

1 month

Launch in one month, first-year profitability, and national expansion

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Weeve
Startup operations + Fleet

Building an operating foundation for scale

Processes lived in people’s heads and every new vehicle amplified the exceptions, errors, and cost.

2× fleet

Fleet doubled in under nine months with utilization above 80%

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Porsche Canada
Customer experience + Partner network

Making customer experience a cross-functional reality

The customer saw one brand. Behind it were several teams, systems, and 21 independent retail partners.

#1 global

More consistent experiences and a number-one global ranking for brand representation

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Porsche Canada
Sustainability + Change

Turning global strategy into local action

A global carbon-neutrality goal needed to become practical across 21 independently owned dealerships.

21 / 21

100% participation across all 21 Canadian dealerships

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LUUP
Marketplace + Insurance risk

Rebuilding an operating foundation around risk

An insurance cancellation exposed gaps across verification, claims, decision-making, and partner management.

Risk ↓

Insurance stabilized, incidents declined, and a scalable operating model was established

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Have something similarly difficult to categorize?

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