Embedded strategy + operations
Ambition isn't strategy.
I help founders and leadership teams make the next choice, get stuck work moving, and build the operating systems growth now needs.
I work where strategy, people, and day-to-day execution meet, especially in businesses where digital and physical operations have to work together.
You feel it before you can name it.
The business is moving. The way it runs has not caught up, or there are so many possible next moves that none of them gets a clean test.
You have your first customers, and suddenly every direction looks possible.
The founder is still the route for too many decisions, approvals, and answers.
Teams are working hard, but the handoffs between them keep breaking.
More customers are revealing gaps in delivery, support, systems, or the partner network.
Where I step in
I find the real constraint, bring the right people around it, and build what the next stage needs.
I'm industry agnostic. I'm not impact agnostic.
I learned how businesses work by moving through them. The nouns change. People, systems, incentives, and handoffs mostly do not.
Across more than 12 years, I have worked in marketing, customer experience, business development, partner networks, mobility, operations, and the untidy spaces between them. At Porsche Canada, that meant learning how ideas move through a large organization and an independently owned dealer network of 21 businesses, often through influence rather than authority.
It made me good at hearing the same problem from six sides, connecting the dots, and seeing where the process and reality part ways. I am happiest in work that does not fit neatly into one department, particularly for women and teams building something that genuinely improves how we live. Partner networks, multiple locations, and physical operations feel like home.
Healthtech + femtech
Better access, clearer information, and systems designed around how people actually live.
Climate + cleantech
Turning important science into pilots, partnerships, physical operations, and something people can use.
Responsible AI
Useful technology that widens access and improves the work, with human judgment still firmly in the room.
IRL businesses
Mobility, logistics, locations, assets, customer support, and partner networks where the real world gets a vote.
Useful context
I am obsessed with learning.
I listen for a long time. At work, and apparently on podcasts: I landed in the top 3% of Huberman Lab listeners, and those episodes are not short. Add a psychology minor, neuroscience and mind-body connection rabbit holes. The olfactory-system episode? Trust me.
Healthtech is personal. I had to hack together my own healthcare and learned that “normal” does not always mean well. Single-digit ferritin, anyone?
AI has me fascinated and conflicted. I love the access, speed, and climate possibilities. I am far less relaxed about a handful of people shaping humanity's future. Both things can be true.
Different environments. The same operating patterns.
Something important was stuck between functions, partners, or the way the business actually ran. I owned the whole outcome.
Six months stuck. One month to launch.
Insurance looked like the blocker. I aligned the insurer, legal, head office, and dealer partners around a model everyone could actually run.
Growth was multiplying the workarounds.
I rebuilt the handoffs, tools, ownership, and frontline playbook while the operation kept moving.
One brand. Twenty-one independent partners.
I connected the customer journey across teams, systems, measures, and retailer incentives instead of treating it as a marketing project.
Ways to work together.
Sometimes you need another brain. Sometimes the work needs an owner. The shape follows the problem.
One page that makes the next 90 days visible: the goal, first bottleneck, ownership, key projects, and three commitments.
CAD $850 / one-time→02Strategic sparringA candid outside brain for a decision, a direction, or a problem that will not quite resolve.
CAD $1,500 / month→03Focused projectsA defined problem to diagnose, untangle, build, or get moving again.
Priced around scope→04Embedded partnershipHands-on ownership when the work needs to move from decision to daily execution.
From CAD $3,500 / month→Before we talk.
When should we bring you in?
Usually after the first signs of traction, when opportunities start multiplying, or later when growth exposes the limits of informal systems. You may need clearer choices, stronger operating foundations, or help finding the constraint underneath a problem that keeps returning.
Are you a strategy consultant or a fractional COO?
Fractional COO is useful shorthand, but I work between strategy and operations. The work might mean sharpening the market focus, aligning a partner network, building an operating model, or staying close enough to launch and run the first real version.
Do you make recommendations or help implement them?
Both. I can pressure-test the direction and then stay to build, launch, measure, and adjust it. I am most useful when the thinking and the execution cannot be separated neatly.
What kinds of businesses do you work with?
Founder-led growth companies are the primary focus, especially impact-driven businesses where physical and digital operations have to work together. I am particularly interested in healthtech, femtech, climate and cleantech, responsible AI, mobility, logistics, customer experience, and partner or franchise networks. I also work with established organizations launching new ventures or leading cross-functional change. The industry changes; the operating patterns transfer.
Can you help across North America and Europe?
Yes. I am based in Canada and work across North America and Europe. I speak fluent German and conversational Italian, and I bring direct experience translating priorities, expectations, and ways of working between German and North American teams. That can include market strategy, partner models, launch execution, and cross-cultural alignment.
What does it cost to work with you?
The 90-Day Operating Picture is CAD $850 one-time. Strategic sparring is CAD $1,500 per month. Embedded partnerships start at CAD $3,500 per month for one focused mandate, and defined projects are priced around scope. We start with a free 30-minute conversation to see whether the problem and the fit are real.
What happens if we wait to fix it?
The friction usually compounds quietly. Runway gets spread across too many bets, decisions keep returning to the founder, and more customers create more exceptions and rework. Good people compensate for weak handoffs until the workaround becomes the operating system.
You do not need to diagnose the role before getting in touch.