Mobility, EV, logistics + real-world operations

When execution leaves the screen.

A plan behaves differently when it meets vehicles, locations, field teams, partners, insurance, regulation, infrastructure, and customers who do not follow the process map.

I help companies build operating models that work in the physical world, not only in the strategy deck.

THIS MAY LOOK FAMILIAR

The idea is good. The operation keeps finding the exceptions.

Real-world complexity rarely stays inside one department or one system.

01

The digital journey promises something the physical operation cannot deliver consistently

02

External partners carry part of the customer experience but have different incentives

03

A market launch depends on regulation, insurance, infrastructure, or local operating reality

04

Fleet or delivery growth is amplifying exceptions, errors, and cost

05

Customer, operational, and financial data live in different systems

06

The business model works at 30,000 feet and breaks at the handoffs

ONE CONNECTED SYSTEM

No part has to fail for the whole experience to break.

Each participant can perform its piece correctly while the end-to-end outcome still falls apart.

01

Promise

What the customer believes will happen

02

Model

How the economics and risk are meant to work

03

Operation

What people, assets, and systems can deliver

04

Partners

Who else must choose the same outcome

05

Evidence

What reality says once it is live

The work is in the connections. That is where incentives, ownership, information, and risk tend to change hands.

WHERE THIS EXPERIENCE IS USEFUL

Complex operations. Different versions of the same problem.

I am not limited to one industry. I am especially useful where technology and real-world delivery depend on each other, or where the outcome has to move through a distributed partner, franchise, dealer, or location network.

01

Mobility + automotive

Subscription, rental, shared mobility, retail networks, fleets, and new customer models.

02

EV + energy

Charging, infrastructure, adoption, partner ecosystems, and the operating reality around new technology.

03

Logistics + last mile

Delivery models, fleets, field operations, throughput, service reliability, and unit economics.

04

Launches + expansion

New markets, locations, operating models, partner alignment, risk, and the first live version.

05

Partner + franchise networks

Dealers, franchisees, independent operators, marketplaces, vendors, insurers, regulators, and shared customer outcomes.

06

Physical + digital CX

Journeys where software, people, assets, service, and local execution need to feel like one system.

HOW I HELP

Build the model. Run the first version. Learn from what reality does.

I can work from the business model all the way through to the frontline handoff.

That might mean shaping the strategy, building the operating model, aligning the partners, designing the workflows, clarifying the risk, leading the launch, or rebuilding the system once growth reveals what the plan missed.

  • Pressure-test customer demand, economics, capacity, and risk together
  • Align internal functions and external partners around one outcome
  • Turn the model into ownership, workflows, measures, and decisions
  • Build the lightest version that can operate safely and consistently
  • Use live data and frontline behaviour to improve the system
  • Create a playbook that can expand without pretending every market is the same
CORPORATE + STARTUP

Discipline where it matters. Pragmatism everywhere else.

Porsche taught me how ideas move through a large organization and independently owned dealer network. Startup operations taught me what happens when the road is being built while you are already driving on it.

I bring both. Enough structure for risk, ownership, and repeatability. Enough flexibility to build with incomplete information and adjust quickly when the evidence changes.

Ops is ops in one important sense: the industry changes, but the work still has to move through people, decisions, incentives, handoffs, systems, and evidence. I learn the specific context. I bring patterns that transfer.

RELEVANT WORK

From launch to scale to rebuilding around risk.

Three operating environments where the answer had to work beyond the screen.

Porsche Canada
Mobility + Corporate venture

Launching a mobility business from 0→1

A vehicle subscription initiative had stalled across insurance, dealer risk, fleet planning, and fragmented ownership.

1 month

Launch in one month, first-year profitability, and national expansion

Read case study
Weeve
Startup operations + Fleet

Building an operating foundation for scale

Processes lived in people’s heads and every new vehicle amplified the exceptions, errors, and cost.

2× fleet

Fleet doubled in under nine months with utilization above 80%

Read case study
LUUP
Marketplace + Insurance risk

Rebuilding an operating foundation around risk

An insurance cancellation exposed gaps across verification, claims, decision-making, and partner management.

Risk ↓

Insurance stabilized, incidents declined, and a scalable operating model was established

Read case study
QUESTIONS LEADERS ASK

Before the plan meets the road.

Do you only work with mobility, automotive, EV, and logistics companies?

No. These are areas where my experience is particularly useful. The broader pattern is a business where the customer promise depends on physical assets, field operations, locations, partners, regulation, or a digital and physical journey working together.

When should we bring in an operations strategy partner?

Useful moments include designing a new operating model, preparing a market launch, scaling a fleet or delivery operation, fixing unreliable handoffs, aligning a partner network, or responding when risk exposes weaknesses in the current system.

Can you help before launch as well as after operations are live?

Yes. Before launch, I can pressure-test the model, align partners, map risk, and build the first operating version. After launch, I can use live evidence to improve the workflows, ownership, measures, and economics.

Do you work with corporate teams and startups?

Yes. Corporate teams often need help moving through complex stakeholder and partner environments. Startups need a pragmatic first version that can operate with limited resources. I bring the discipline and pattern recognition of corporate work without importing unnecessary weight into the startup.

Does this experience transfer to franchise and multi-location businesses?

Yes. I have worked through independently owned dealer and partner networks where head office cannot simply instruct every part of the system. Franchise, dealer, channel, marketplace, and multi-location models share many of the same operating questions: incentives, standards, local flexibility, information flow, accountability, and one customer promise delivered by several parties.

The operation is usually telling you what the plan missed.

Build something that works in the wild.