Mobility, EV, logistics + real-world operations

When execution leaves the screen.

A plan behaves differently when it meets vehicles, locations, field teams, partners, insurance, regulation, infrastructure, and customers who do not follow the process map.

I help companies build operating models that work in the physical world, not only in the strategy deck.

THIS MAY LOOK FAMILIAR

The idea is good. The operation keeps finding the exceptions.

Real-world complexity rarely stays inside one department or one system.

01

The digital journey promises something the physical operation cannot deliver consistently

02

External partners carry part of the customer experience but have different incentives

03

A market launch depends on regulation, insurance, infrastructure, or local operating reality

04

Fleet or delivery growth is amplifying exceptions, errors, and cost

WHERE THIS EXPERIENCE IS USEFUL

Complex operations. Different versions of the same problem.

I am industry agnostic, but especially useful where technology and real-world delivery depend on each other, or where the outcome moves through a partner, franchise, dealer or location network.

01

Mobility + automotive

Subscription, rental, shared mobility, retail networks, fleets, and new customer models.

02

EV + energy

Charging, infrastructure, adoption, partner ecosystems, and the operating reality around new technology.

03

Logistics + last mile

Delivery models, fleets, field operations, throughput, service reliability, and unit economics.

04

Launches + expansion

New markets, locations, operating models, partner alignment, risk, and the first live version.

05

Partner + franchise networks

Dealers, franchisees, independent operators, marketplaces, vendors, insurers, regulators, and shared customer outcomes.

06

Physical + digital CX

Journeys where software, people, assets, service, and local execution need to feel like one system.

HOW I HELP

Build the model. Run the first version. Learn from what reality does.

I work from the customer promise and business model all the way through to the frontline handoff.

That might mean shaping the strategy, aligning partners, designing workflows, clarifying risk, leading a launch or rebuilding the system once growth reveals what the plan missed.

Porsche taught me how ideas move through a large organization and independently owned dealer network. Startup operations taught me how to build with incomplete information. I bring the discipline of one without importing unnecessary weight into the other. Ops is ops in one important sense: people, decisions, incentives and handoffs still have to work, whatever the industry.

  • Pressure-test customer demand, economics, capacity, and risk together
  • Align internal functions and external partners around one outcome
  • Turn the model into ownership, workflows, measures, and decisions
  • Use live data and frontline behaviour to improve the system
  • Build a version that can expand without pretending every market is the same
RELEVANT WORK

From launch to scale to rebuilding around risk.

Three operating environments where the answer had to work beyond the screen.

Porsche Canada
Mobility + Corporate venture

Six months stuck. One month to launch.

Insurance looked like the blocker. The real problem was a model that gave every stakeholder a different reason to say no.

1 month

Launch in one month, first-year profitability, and national expansion

Read case study
Weeve
Startup operations + Fleet

Growth was multiplying the workarounds.

Every new vehicle added more exceptions because critical processes still lived in people’s heads.

2× fleet

Fleet doubled in under nine months with utilization above 80%

Read case study
LUUP
Marketplace + Insurance risk

Insurance pulled out. The operating gaps were bigger.

A cancellation exposed weak controls across verification, claims, decisions, and partner management.

Risk ↓

Insurance stabilized, incidents declined, and a scalable operating model was established

Read case study
QUESTIONS LEADERS ASK

Before the plan meets the road.

Do you only work with mobility, automotive, EV, and logistics companies?

No. These are areas where my experience is particularly useful. The broader pattern is a business where the customer promise depends on physical assets, field operations, locations, partners, regulation, or a digital and physical journey working together.

When should we bring in an operations strategy partner?

Useful moments include designing a new operating model, preparing a market launch, scaling a fleet or delivery operation, fixing unreliable handoffs, aligning a partner network, or responding when risk exposes weaknesses in the current system.

Can you help before launch as well as after operations are live?

Yes. Before launch, I can pressure-test the model, align partners, map risk, and build the first operating version. After launch, I can use live evidence to improve the workflows, ownership, measures, and economics.

Do you work with corporate teams and startups?

Yes. Corporate teams often need help moving through complex stakeholder and partner environments. Startups need a pragmatic first version that can operate with limited resources. I bring the discipline and pattern recognition of corporate work without importing unnecessary weight into the startup.

Does this experience transfer to franchise and multi-location businesses?

Yes. I have worked through independently owned dealer and partner networks where head office cannot simply instruct every part of the system. Franchise, dealer, channel, marketplace, and multi-location models share many of the same operating questions: incentives, standards, local flexibility, information flow, accountability, and one customer promise delivered by several parties.

The operation is usually telling you what the plan missed.

Build something that works in the wild.