MobilityCorporate venture0→1 launch

From six months stuck to launch in one

Insurance looked like the blocker. The real problem was a model that gave every stakeholder a different reason to say no.

1 month

Launch in one month, first-year profitability, and national expansion

ContextPorsche Canada / Established organization launching a new venture

Where I stepped inBusiness model, partner alignment, insurance, operations, fleet planning, and launch

Key resultLaunch in one month, first-year profitability, and national expansion

The problem

Porsche Canada had the fleet and the ambition for a new rental and subscription business. Six months later, it still had no viable way to launch in Ontario.

Legal, the insurer, head office, and independent dealers were each protecting a different risk. The plan connected them on paper, but not in practice.

What was getting in the way

No workable insurance model
Dealer risk without enough upside
A fleet built on untested demand
No one owning the whole outcome

The move

Insurance was the visible blocker. Misaligned risk, incentives, and ownership were the real ones.

What I did

Listened to each stakeholder separately before putting everyone in one room
Redesigned the risk model and dealer terms
Rebuilt the fleet mix and financial model around real demand
Created the workflows, launch plan, and market playbook

What changed

Launched in one month after more than six months of delays
Achieved first-year profitability
Became the most successful Porsche subscription location in North America
Expanded the operating model to Vancouver and Montreal

The solution worked because it reflected what each participant actually cared about. It became a business people could run, not another version of the plan.

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