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SustainabilityChangePartner adoption

Getting 21 independent dealers to act on a global goal

Carbon-neutrality targets meant investment and operating change for 21 independent dealers. A head-office announcement would not be enough.

21 / 21

100% participation across all 21 Canadian dealerships

ContextPorsche Canada / Global strategy implemented through an independent national network
Where I stepped inFramework adaptation, retailer engagement, incentives, scorecards, and rollout
Key result100% participation across all 21 Canadian dealerships
01

The problem

The global target required real capital, facility, and operating decisions across 21 Canadian dealerships, each with different constraints.

What was getting in the way

  • Unclear near-term return for retailers
  • Fragmented sustainability data
  • Different local regulations and infrastructure
  • A global framework that did not fit every Canadian reality
02

The move

The program needed local ownership, not another obligation from head office.

What I did

  • Started with a pilot and surfaced local constraints
  • Co-created practical action plans with dealership teams
  • Added clear scorecards and regular assessments
  • Connected progress to incentives retailers already cared about
03

What changed

  • All 21 Canadian dealerships adopted the framework
  • Sustainability standards entered facility designs and renovations
  • Energy and emissions visibility improved
  • Retailer attitudes shifted toward proactive participation
  • Canada became a benchmark market

People change behaviour when they understand the reason, influence the solution, and see how progress connects to outcomes they already own.

NEXT CASE

Insurance pulled out. The operating gaps were bigger.

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